Tag Implementation Guide[1], ,
[ Pobierz całość w formacie PDF ]Microsoft Tag Implementation Guide
Practical requiremen ts and recommendations to ensure successful Tag produ ction
Published: August 2010
Microsoft Tag Implementation Guide
Contents
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Microsoft Tag Implementation Guide
Disclaimer
This document is provided “as-is.” Information and views expressed in this document, including URL and
other Internet Web site references, may change without notice. You bear the risk of using it.
Some examples depicted herein are provided for illustration only and are fictitious. No real association
or connection is intended or should be inferred.
This document does not provide you with any legal rights to any intellectual property in any Microsoft
product. You may copy and use this document for your internal, reference purposes. You may modify
this document for your internal, reference purposes.
© 2010 Microsoft Corporation. All rights reserved.
Microsoft, DirectX, Power Point, and Windows are trademarks of the Microsoft group of companies.
All other trademarks are the property of their respective owners.
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Microsoft Tag Implementation Guide
Introduction
This document describes practical considerations for the successful implementation of Microsoft® Tag
high-capacity color bar codes (HCCBs) in real-world environments. It offers step-by-step instructions and
best practices for streamlining the production of Microsoft® Tag bar codes, verifying bar code behavior
in the field, ensuring a superior user experience, and making the most of Tag reporting tools.
Everyone creating and working with Tag should read this guide to help ensure smooth and cost-effective
Tag creation and implementation.
This document is part of a series of guides that supplements information available on the
and
Web sites. This document will be updated and expanded as usage
of Tag bar codes evolves. Check the
Web site for the latest version of this guide.
Overview of Microsoft Tag
Tag is a high-capacity color barcode (HCCB) with encoded information. Organizations and individuals can
create specific Tags by using the Microsoft Tag Manager Web service. When the Microsoft Tag Reader
application is installed on a mobile device, the Tag Reader can be used to scan a Tag using the built-in
the device camera. When a Tag is scanned by the Tag Reader, the information encoded into the Tag
becomes available on the mobile device.
Although Tags are easy to create, how Tags are placed in the field will influence how effective they are in
communicating the encoded information to the audience. This guide provides best practices for
producing Tags in different types of media. Additionally, it addresses the best practices for testing Tags
in the field.
The Medium is the Message
Tags should be produced and distributed so that users can physically locate and scan the bar codes
reliably with mobile device cameras. Choose a delivery medium for your Tags that makes practical sense
for your campaign in terms of discoverability, usability, and accessibility. This implementation guide
describes requirements and best practices for creating Tags for the following media types:
Print—For Tags that appear in magazines, posters, flyers, pamphlets, and other printed media
Electronic displays—For Tags that appear on computer screens, TVs, jumbotrons, and other
light-emitting media
Apparel and other media—For Tags that appear on clothing and Tags composed of other
materials, such as embroidery, jelly beans, and placards held by fans in a sports arena
As you plan how to incorporate Tags in your campaign, you have to map out the likely usage scenarios
and consider the pros and cons of placing your Tags in different places and situations. Make sure to
ask—and answer—the following questions:
What materials will your Tags be made of?
On what kinds of surfaces will you place your Tags?
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Microsoft Tag Implementation Guide
What are the physical conditions or environments in which users will discover your Tags?
How will users be expected to interact with the content in your Tags?
Usage Scenarios: Exploring the Possibilities...
The possibilities for usage and placement of Tags are almost limitless. To give you an idea of what we
mean, here are some usage examples for Tags:
An automobile company might want to place a Tag on a billboard as a way to advertise their latest
models to potential customers. Passengers and pedestrians could scan the tag as they pass by.
A film production company might put Tags pointing to a movie trailer on a poster at a movie theater,
guiding the customer to more extensive information and interviews with the movie stars.
A video game company makes special custom Tags to be used at its trade show booth, allowing gamers
to scan the Tag for custom in-game gear or clothing.
A sports drink company might choose to display a series of Tags for a product on the jumbotron in a
stadium during a game, providing the fans with a collection of "secret phrases" throughout the game
that enable free products or discount coupons.
...and Some Common Challenges
With such freedom of expression comes the need for thoughtful consideration, planning, and
implementation of your Tag project. Using the same scenario examples above, let's examine some of the
potential implementation challenges you might face:
The automobile company's freeway billboard could be a distraction to motorists who may try to scan the
Tag while driving, or something in the environment (such as a light post or large truck) might block a
passenger's view.
The film production company's Tags may be obscured by the reflective glare from the poster's glass case
under some lighting conditions, making it difficult to scan the Tag.
The video game company's Tag works well in the studio, but the cool blue lighting on the show floor
makes the Tag's colors appear all blue, which might impede successful scanning during the trade show.
The sports drink company Tags might become too washed out from the glare from the stadium lights or
bright sunshine to scan the tags consistently. Moreover, some fans may be sitting too far away, too
close, or at the wrong angle to be able to scan the Tags successfully.
Of course, you can still use Tags in scenarios like these and many others. However, before doing so, you
should thoroughly test the proposed implementation under similar, real-world conditions to discover
and fix any issues before they negatively impact your project. We’ll go into these issues in more detail in
the next section, "Field Testing."
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