TaoOfSBI, Pozycjonowanie, English SEO and Internet Marketing
[ Pobierz całość w formacie PDF ]Tao of CTPM
1. In The Beginning...
In the “beginning,” there was the Internet (“Arpanet”). That was for scientists and
academics.
Then came HTML and the World Wide Web.
Tim Berners-Lee
delivered the
“Net for the rest of us.”
As the number of Web sites grew geometrically, Search Engines (SEs) appeared
to help us find information.
Moving forward, the next step was somewhat predictable.
Where people go...
... marketers naturally follow...
the beginning of e-commerce.
This “natural” progression, of course, led to the appearance of those who market to
marketers, including the “Search Engine Optimization” (“SEO”) industry.
For years, only large, well-financed companies and highly sophisticated individuals
succeeded commercially, until the most recent major step forward...
Site Build It! (SBI!)...
“E-business Success. Simple. Real.”
E-business is simply “doing business online.” Anyone can do it, with the right
attitude, process and tools. That is exactly what you will have after reading this
booklet. It really is simple... if you stay focused and
keep
it simple.
Your prospective customers search for information. Meet them by
providing it.
The
Content Traffic PREselling Monetization
process is simple,
natural, and powerful. Its success rate is staggering -- 62% of such sites make the
Top 3% of all Web sites...
Take five minutes and review
C
T
P
M
now...
Site Build It! provides the complete set of integrated tools, everything you
need to execute
C
T
P
M
flawlessly. Most small business
people start the process hoping that it will “work” (not quite realizing yet
that they make it work).
As you experience the initial trickle of visitors, you wonder. As it turns into
a torrent of PREsold customers who monetize in a variety of ways, you
“get it.”
You know how and why it is all happening. Despite your understanding,
the sense of “wonder” remains.
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Tao of CTPM
The ever-growing snowball effect of a properly built
site (which SBI! virtually
guarantees) is almost mystical.
That feeling has become known as...
... “The Tao of SBI!”
“Tao” is used in a completely
non-
religious sense. It translates roughly to
the “way” or “method” or “principle.” The concept totally excludes any
religious meaning, and is used here only to convey the sense of simple,
powerful, natural and almost mystical effectiveness.
There is, in fact, nothing mystical about it. The results are neither magical nor
mysterious. It just kind of seems that way, when your success grows beyond what
you had dreamed possible, beyond what “the experts” themselves achieve...
Quite the opposite, “The Tao” is founded in solid logic, the predictability of human
behavior, and the ever-more-complex algorithms of the Search Engines (but without
the need to understand the math!).
A feeling grows. It springs from the liberation of knowing that you can do it and are
doing it. We call it...
Let’s get started...
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Tao of CTPM
2. Keep It Real...
Search Engines Get Smarter Fast
Everything starts somewhere. And the first Search Engines were indeed pretty
simple. To determine the relevancy of Web pages for a search term, they looked
for keywords in various places on a page.
It was easy for marketers to meet/manipulate the crude “relevancy algorithms” of
Search Engines (SEs). All you had to do was stuff a page with “invisible” keywords
(ex., text in the same color as background color) and BINGO! Your page would
rank #1 for search requests for that “stuffed” keyword.
“Search Engine Optimization” (“SEO”) was not yet an official “profession” (the first
marketers discovered and saved their tricks for their own benefit). Their rudimentary
reverse-engineering allowed them to rank highly at the engines for all their important
keywords, with minimal work.
Life was bountiful for these early-day Search Engine Optimizers (SEOers). The
relevancy algorithms were easy to reverse-engineer and manipulate and “beat.”
(Yes, even then the SEO concept was to “beat” the engines, sort of like the way
you might beat the game of blackjack at the casinos.)
And just to make life extra-sweet...
... there was near-zero sophistication amongst
competitors.
Some SEOers were “good” (known as “white hats”). They played within the rules.
They tried to match the “algorithms of the month” without abusing the engines.
Others were “bad” (yup, “black hats”). They exploited loopholes in the rules and
otherwise tried to fool the engines. Crude tricks like “keyword stuffing” worked,
followed by replicated gateway pages (99% identical, only one optimized keyword
would vary).
But the engines evolved.
As old tricks stopped working, more sophisticated gimmicks emerged. “Non-
replicated, zero-value doorway pages” and “cloaking” took center stage. Just like
the earlier generation of tricks, they worked at first.
But the engines evolved.
And the games continue, new ploys replacing discarded ones, right up to the
extremely sophisticated maneuvers of today.
But the engines never rest.
They get smarter. It may not seem so day by day,
but month upon month, year upon year, they evolve, and they always will.
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